Last March, Rachel Florio - a celebrity trend expert - CEO of www.rachelfloriopr.com, and who's appear on NBC's Today and in USA Today - joined forces with friend Barbara Cherry to launch LuckyRiderOnline.com, a stylish online equestrian fashion store. With Florio's experience as an A-list buzz creator for such celebrities as Angelina Jolie, Katie Holmes and Gwen Stefani, the site already has gotten a lot of buzz in another A-list world: The Wellington Equestrian Festival in Florida.